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Marketing Strategy: New product or service launch

European Union Logo AIM v2

AIM for the Black Country Masterclass
Marketing Strategy: Product diversification or Market diversification?
Tuesday 20th June
1:00pm - 4:00pm

Workshop objective: Identification of potential new markets for your business and the next steps involved in reaching new markets.

Workshop Trainer: In-Comm Training & Business Services Ltd - Gareth Jones

Aimed at: SME Business owners or the person responsible for your Marketing strategy. Suitable for SME’s considering diversification of the product itself or the market and/or SME without a marketing strategy.

AIM for the Black Country is a service being offered to Small & Medium sized Enterprises (SME’s) to enhance your growth and competitiveness. Through a partnership arrangement between the Black Country Chamber of Commerce, Black Country Growth Hub, Local Authorities, Black Country Consortium and the University of Wolverhampton you will be able to access a coordinated approach to a range of business support, advice and workshops. You can enter the programme through any of the aforementioned partners who will then manage the process from start to finish.

This workshop is funded by European Regional Development Fund (ERDF) and there is no cost to eligible SME’s taking part in this programme. There is a small amount of paperwork required to assess eligibility and evidence actions and outcomes.

Please see the eligibility criteria below and check if your business is eligible to access support through the AIM Programme:

Your Business:

  • must be based within the Black Country
  • must be in operation for over 12 months

Your business must not have:

  • more than £180,000 worth of State Aid over the past 3 years
  • an annual turnover of more than £42m
  • have an annual balance sheet total of more than £36m
  • more than 250 employees (including owners/ directors)
  • ownership by another company (or combination of companies) of more than 25% of your business

If you are not eligible to access support through the AIM Programme please contact the Black Country Chamber of Commerce on 01902 912 305 or This email address is being protected from spambots. You need JavaScript enabled to view it. to discuss attending the workshops.

To find out further information about the AIM project please click here

To express your interest please register for the event and we shall be in touch.

Venue: Holiday Inn Walsall M6 Jct 10, 20 Wolverhampton Rd W, Walsall WS2 0BS

Event Properties

Event Date 20-06-2017 1:00 pm
Event End Date 20-06-2017 4:00 pm
Individual Price Free
Holiday Inn, M6 Jct 10
Wolverhampton Rd W, Walsall WS2 0BS, UK
Holiday Inn, M6 Jct 10
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