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Wolves Fans Wooed With Match-Day Massage

Wolves Players Enjoy Pre Match Massage l to r Kevin Rogers Chief Executive of Paycare Nouha Dicko and Ethan Ebanks Landell seated from Wolves and Janet Maye one of the Paycare Match MasseusesA Wolverhampton-based health cover provider turned their sponsorship of the Wolves versus Rotherham match this weekend into a truly relaxing affair, by positioning masseuses around the ground and offering complimentary back, neck and shoulder massages.

Paycare, Wolves’ official health and wellness partner, runs a number of proactive initiatives to encourage their individual, family, and corporate policyholders to take a little time out to consider their physical and mental health, and this latest saw hundreds of fans offered the chance to reduce their pre-match stress levels.

“With the recent run of form, it’s fair to say that it’s been a pretty tense time at the Molineux and so we took the decision to mark our match sponsorship in this slightly unusual way. We were hoping to raise awareness of the importance of managing stress, and of seeking support where it’s needed, and we also wanted to treat fans to a little something positive too” explained Chief Executive of Paycare, and lifelong Wolves-fan, Kevin Rogers.

“Stress as a whole can be a killer and it’s something which is not always treated with the seriousness that it should. The latest estimates from the Labour Force Survey suggests that 9.9 million working days were lost in 2014/15 because of stress, and that stress was linked to 35% of all work-related ill health cases and 43% of all working days lost due to ill health. That’s huge, and some estimates suggest it’s just the tip of the iceberg.”

Steve Morton, Partnerships Manager at Wolves said:  “As a Club, we’re always eager to work together with our partners to promote their brand and what they stand for, and are also keen to engage fans through unique initiatives.  Paycare certainly shares this sentiment and from the moment their idea was presented we were keen to provide as much support as possible. As an organisation, Paycare is dedicated to ensuring optimum health and wellbeing of those across Wolverhampton and not only did the match sponsorship provide them with the opportunity to promote this ethos, but some lucky fans got a free neck, shoulder or head massage – a win, win for all!”

Kevin concluded: “There are lots of steps that you can take to reduce stress levels and we include regular articles, stories and advice and guidance pieces on our blog Anyone interested in learning more about health cash plans and how they can help you access treatments and support for stress at home and in the workplace is welcome to call a member of our dedicated team on 01902 371000, email us at This email address is being protected from spambots. You need JavaScript enabled to view it., or visit”

A well-respected and dedicated not-for-profit health cover provider, Paycare has helped individuals, families and businesses across the Black Country and Wolverhampton protect themselves against everyday healthcare costs and bills for over 140 years.

Last modified on Tuesday, 26 April 2016 15:38

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