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Wolverhampton Wanderers Animation Production Season Ticket Campaign

Wolverhampton Wanderers FC have worked on their early bird season ticket campaign for 2015/16 with a short animation. Wolves have had a very positive season back in the Sky Bet Championship for 2014/15. Their marketing team are one of the most forward thinking that they’ve worked with, and knew this when they accidentally printed on a shirt for a fan but with the letters upside down – they wrote him a letter, also upside down, to apologise.

They discussed the idea of a roller coaster themed campaign, making it no secret that watching their team has its highs and lows but it is never ever dull at Molineux. The roller coaster idea was used around the stadium advertising, programmes and on a microsite. A game was created in the roller coaster theme and it was very similar to the mobile game “snake” from the 90′s. The winner of the game would receive a season ticket which was another way of engaging the fans.

Ultimately, the animation production was one of the most exciting projects they’ve worked on, seeing them incorporate the roller coaster theme bring it to life, with Molineux in the background and a fan in the foreground taking a ride. There were three different stops along the way where we were going to put in clips of highs and lows from recent years. It was a somewhat painstaking experience, as each frame had to be drawn. In total, there were nearly 1000 frames drawn, even in a short animated video.

It was an extremely clean and well polished campaign that the team were delighted to be a part of, as not only was it an easy on the eye campaign, but it also delivered real results. Most notably, there was an increase of 1474 fans (11,782 in total so far) purchasing or renewing their season tickets - this is over 14% increase on sales.

Please click here to view the animation video.

Last modified on Friday, 20 May 2016 12:36

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