The latest from the Black Country 

Best Business Foot Forward

IMG 0728This week it was reported by the BBC that Microsoft are to purchase LinkedIn for a staggering $26 billion. Reported to have 430 million members worldwide, the purchase confirms just how important social networking is seen to be when it comes to building your empire.

Over the last 10 years, in the UK and around the world, networking has become a bigger and bigger market with businesses clamouring to use and understand new tools for social networking, such as LinkedIn. One Birmingham based business, Cre8 Sales Solutions, has certainly benefited, crediting much of their 6 year existence, to clients won through both this and other networking channels.

Managing Directors Tracy Gilmour and Julia Smith are both huge advocates of building relationships to build a business, and say it was this passion that inspired them to start their “Netwalking” group that they run over in the beautiful Clent Hills. “Having used LinkedIn in the early days - as it was free and totally convenient to use when it suited us - we have experienced first hand the power of building a network, and we recognise that good networking is not about exchanging connections, or business cards.  You have to build a relationship”.

Cre8 Sales Solutions are a sales and marketing company working with SME’s across the Midlands to help them generate more leads and sales, offering sales campaigns and training services.

“Netwalking began as an idea to get us outside, where we got clarity and discussed ideas, and had some meaningful conversations that didn’t happen in as much depth across the desk or at other events.” Tracy Gilmour adds, “Our company strapline is nothing beats a conversation; We’d go further and say that when you’re walking, you’re having meaningful conversations, and actually getting to know people, rather than simply sharing your elevator pitch or your 60 seconds”.

Studies show there are also huge health benefits to be gained from walking. With Diabetes, obesity, heart disease and cancer all on the rise in our society, if more business was done in conjunction with exercise, perhaps our working days could yield benefits in other areas of lives, namely health and friendships built whilst putting your best business foot forward.

For more information on Cre8’s netwalking events please go to or email This email address is being protected from spambots. You need JavaScript enabled to view it.

Last modified on Friday, 17 June 2016 16:52

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