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Purity Soft Drinks Ltd Expand Their Reach with the Support of Black Country Chamber and UKTI

David BellPurity Soft Drinks Ltd, member of The Platinum Group, are delighted with the work they have been doing work with the Black Country UK Trade and Investment (UKTI) team and Black Country Chamber of Commerce.

Purity Soft Drinks are leading manufacturers of healthier soft drinks. The company specialise in juices and juice drinks packaged in modern and innovative packaging formats, PET, premium glass, and multipacks.

Gail Arnold, Head of The Platinum Group, referred David Bell, CEO of Purity Soft Drinks Ltd, to UKTI as he was looking to expand the reach of their products across the Black Country and overseas.

Heather Crocker, Black Country International Trade Advisor, commented: “I started working with Susie Mayhew, International Sales Manager at Purity Soft Drinks Ltd, to identify target markets for exports. The company had initially considered the US as a potential for expansion but following market research the Middle East and China were identified as key markets.

“Purity Soft Drinks Ltd have used a variety of UKTI services including Passport to Export Programme, Master Classes and Trade Access Programme. The support has helped to secure a contract with a major supermarket chain in Middle East and initial orders for the supply of their soft drinks.”

David Bell said: “The support from Black Country Chamber and UKTI has been great. We were delighted with the response following our stand at the Gulfood show in Dubai during February 2016.

However, we have had many hurdles entering international markets but Heather and Gail have always been on hand to answer questions and support us.

“Gail has also been a great link between us and other Black Country businesses and we have been able to secure a listing with Midcounties Co-operative, who are long standing Chamber Patrons.”

The Black Country Chamber of Commerce is a membership organisation that supports local businesses to grow and succeed. The Chamber has an aim to double the size of the Black Country economy by 2023. This aim will be achieved by championing exporting and encouraging Black Country businesses to do business with each other.

Last modified on Tuesday, 28 June 2016 16:18

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