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Premier League Clubs to Don Sponsors on Shirt Sleeves from Next Season in Move that Could Earn Them Extra £10m

Premier League clubs could be set to earn up to £10million more from sponsorship after talks to add a sponsor to the sleeves of shirts opened ahead of next season.

Sporting Group International have brokered a deal with eight top-flight teams to sell the rights for their kit's sleeve to the same sponsor.

The space is valued at around a fifth of that of a main kit sponsor, and so clubs such as Manchester United, who receive £47million-a-year from Chevrolet to be on their shirts, could see a further £10m invested in the club.

Shirt sponsorship deals in the Premier League hit £226.5million ahead of the 2016-17 season, and that number would see each club in the top-flight earn on average an extra £2.3m for the branding on their arm.  

'It's the first time in EPL history the sleeve can be sold and, hopefully, it will be the first time that one brand has been seen on multiple shirts from potentially eight to 10 clubs,' SGI CEO Adrian Wright told the the Mirror.

There are at least two top-flight clubs who will not be able to participate in the deal for next season, due to current deals with main sponsors banning the appearance of a secondary brand on the kit.

Each club will still have the Premier League logo on their left-hand sleeve, however advertising will take up the entire right.

For more information please contact Sporting Group International on 0121 272 8385 or visit

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