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West Midlands PR Team Writing Own Headlines After National Stationery Week Success

A PR and marketing team from the West Midlands is continuing to write its own headlines after spearheading a successful National Stationery Week campaign.

Small Man Media, based in Wolverhampton, has been a key part of the annual event since its conception in 2012 and play a vital role in ensuring that the ‘Writing matters’ message across multiple sectors – including traditional press, online press and social media as well as schools and retailers stores.

Overall, National Stationery Week reached 12.5 million people in print or via online coverage alone, appearing in titles such as The Sun, Metro and Daily Express, whilst being heard by over 35 million listeners to the Christian O’Connell Breakfast Show and Andy Bush Lunchtime show on Absolute Radio and getting several mentions during the week from Simon Mayo on his Drivetime Show on BBC Radio 2.

Social media was also abuzz, as #NationalStationeryWeek, #StationeryShow and #WorldStationeryDay trended throughout the week with the former hashtag being the number one trend on Twitter for both Monday and Tuesday.

This success was supplemented from tweets by WHSmith, B&M Stores and CBBC’s Hacker T Dog boosting the campaign to young and old; the CBBC’s children’s character reaching 40,000 followers alone.  

Those not tuned in or logged on didn’t miss out on the campaign either, with Small Man Media working with the Royal Mail to set-up a direct-to-consumer initiative which saw homes worldwide receive letters and parcels franked with the National Stationery Week logo.

Stationery continued to rule the high street, with a record-breaking 97 national, international and independent retailers signing up for access to the free POS pack that featured in store windows and on websites throughout the UK and overseas, including Paperchase, NotOnTheHighStreet, London Graphic Centre, Smiggle, Fabriano Boutique, Austin & Co, Bartrums & Co and Marple Stationery Supplies.

Notable retailers Ryman worked with Small Man Media throughout its 216 UK locations to run an in-store competition that saw all point-of-sale material, leaflets and window displays include the National Stationery Week logo. The Wolverhampton-based PR firm forged links with Explore Learning for National Stationery Week too, featuring the annual stationery celebration in its 126 centres, many of which are in Sainsburys stores, using it to help launch their yearly writing competition.

Rachel Smallman, Owner of Small Man Media, said: “National Stationery Week is always a key part of our calendar and we thoroughly enjoy working on the campaign.

“We’ve proved again that Writing matters across the UK with our varied and forward thinking approach whilst making National Stationery Week an exciting proposition for schools and retailers.”

Tim Willoughby, managing director of Ocean Media Group said: “The campaign was a hugely successful one and we’re proud to have enjoyed such great coverage across so many formats, with details of coverage still coming in. National Stationery Week 2017 really captured the attention of so many people, both online, offline and in stores.”

Find out more about National Stationery Week at www.nationalstationeryweek.com or if you have any questions about the campaign call 020 7772 8461.

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