Black Country Chamber of Commerce - Leading UK Company Become West Bromwich Albion’s New Principal Partner


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Leading UK Company Become West Bromwich Albion’s New Principal Partner

AMA WBA IDEAL 02West Bromwich Albion are today delighted to welcome Ideal Boilers to the Hawthorns’ family as the Club’s new Principal Partner.

Ideal have signed a two-year agreement which will see the Ideal Boilers logo appear on Albion’s kit and training wear for the 2018-19 and 2019-20 seasons.

Albion are linking up with one of the UK’s top performing companies in the domestic and commercial heating markets and, with a history dating back to 1906, Ideal can claim a rich heritage just like the Baggies.

Since those early days, Ideal have grown to employ 1,100 staff and develop a turnover of £435m, garnering multiple awards as millions of their products have found their way into British homes and businesses.

Albion’s Chief Executive Mark Jenkins welcomed our new sponsors saying: “This summer marks the start of a new journey for the Club and I’m delighted we have found in Ideal Boilers a partner which can point to the same longevity and values.

“Their founding principles all those years ago were 'quality, innovation and value' and that is something we can identify with at The Hawthorns.

“I’m particularly pleased that we have a two-year agreement which can allow both Ideal and ourselves to develop a partnership which can truly benefit both.”

Ideal Boilers’ CEO, Shaun Edwards says: “From the moment you step into The Hawthorns you realise Albion is a very special club and we are thrilled to join forces with them.

“We think there is an exciting journey ahead and I’m delighted Ideal will be there supporting them every step of the way."

Earlier this week, Albion announced a kit deal with Puma which will see the new designs, emblazoned with the Ideal Boilers logo, available later this summer. To read more about the partnerships visit

For more information regarding Partnership opportunities at West Bromwich Albion contact Tomasz Chadwick, Partnerships Manager, at This email address is being protected from spambots. You need JavaScript enabled to view it..

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