Advanced Use Of Facebook Ads Manager

21 Oct 2021 13:00 - 15:00

Location
Online Event

Cost
Members: £100.00
Non members: £125.00

Facebook’s Ads Manager gives business owners and marketeers a wealth of options and functionality for precision targeting and complex advertising funnels. Whilst it can be initially overwhelming, many of these features are intuitive and can be used creatively to build and develop different target audience groups according to your products and services. When combined with detailed analytics and results data, Ads Manager can be used on an ongoing basis to really understand your audience and give them the content that they want
 
In this 2-hour workshop you will learn:
 
·      Best practices for making and maintaining advanced audiences that incorporate website tracking and other external data sources
·      Why funnel strategies can significantly improve results, and how they can be created to run automatically
·      What the available key metrics and data sets are, how they can interpreted, and how that information can be used to inform future strategies

 

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