Data Protection & Marketing – How to Get it Right

29 Mar 2019 09:00 - 12:30

Location
Black Country Chamber of Commerce
Creative Industries Centre
University of Wolverhampton Science Park
Glaisher Drive
West Midlands
WV10 9TG

Cost
Members: £100.00
Non members: £125.00

This workshop will cover:
  • The relationship between two different data protection laws you need to know
  • In what circumstances legitimate interests can be used for marketing
  • How to obtain and manage consent
  • The different types of direct marketing
  • What you need to consider where list brokers and third parties are concerned
  • Ad networks, online marketing, cookies and social Media – the role they play, risks associated and how to manage them
  • Legal cases and PECR Fines – Why they were levied and how to avoid them
  • Practicalities of direct marketing in your business
  • Ability to assess your activities and make decisions on how to grow your business using marketing lawfully

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