ActionCOACH Black Country Launches New 12-Week Sales Masterclass

03 Jun 2025

Published in: Member News
ActionCOACH Black Country has announced the launch of its brand-new 12-Week Sales Masterclass — a practical, structured training and coaching programme designed to help sales teams and business owners implement a proven sales system that delivers lasting results.

ActionCOACH Black Country has announced the launch of its brand-new 12-Week Sales Masterclass — a practical, structured training and coaching programme designed to help sales teams and business owners implement a proven sales system that delivers lasting results.

The programme is being introduced at a live, in-person preview event titled “How to Build a Sales System That Works,” taking place on Thursday 19th June at ActionCOACH Black Country’s office in Bromsgrove. The event is free to attend and aimed at business owners, sales leaders, and entrepreneurs across the region looking to strengthen their sales capability and boost revenue.

"Too many businesses invest in sales training that feels good in the moment but doesn’t stick,” said Kerry Hopkins, Business Coach at ActionCOACH Black Country. “This programme was built to solve that problem. It combines weekly learning with group coaching and real accountability — so your team doesn’t just learn how to sell, they learn how to sell consistently.”

Why It Matters:

The 12-Week Sales Masterclass is not a typical one-off training session. Instead, it delivers:

  • Weekly, bite-sized video learning modules
  • Live, coach-led group sessions to embed and apply strategies
  • KPI tracking and coaching to create real behavioural change

Participants will cover core topics such as lead qualification, objection handling, customer connection, follow-up strategies, and high-conversion communication.

The upcoming live event will offer attendees:

  • An overview of why traditional training fails — and how to fix it
  • Three actionable sales strategies to take back to their business immediately  
  • Networking opportunities with like-minded business professionals across the Black Country

To find out more about the preview event click here or email Kerry to kerryhopkins@actioncoach.com

Submitted by Kerry from ActionCOACH Black Country
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