Agencies join forces to share digital marketing advice
12 Jun 2025
Published in: Member News
Two award winning Chamber member agencies have combined their expertise to share practical advice for businesses to reach the widest possible audiences through publishing news on their websites.
Your website news section could be the game-changer your business has been overlooking – that is the message from the podcast featuring Osborn Communications and award-winning partners VOiD Applications.
In a new episode of the Into the VOiD podcast, Osborn director Chris Leggett joined hosts Chris Carter and Neil Cooper to reveal how a well-managed news section can drive long-term success for businesses of any size.
In the first guest appearance in the Into the VOiD series, Chris spoke to Chris and Neil about the engagement and impact which businesses can generate by sharing their news updates on a regular basis.
Osborn, which Chris founded in 2020, has produced successful digital, PR and marketing work for a range of organisations, including market-leading industrial clients, retail and logistics companies, business lenders and training firms.
Last year VOiD was highly commended in the Consultancy & Professional Services and Small Business of the Year categories at the Black Country Chamber of Commerce Business Awards, following on from the award win at the event last year in the ‘Excellence in Professional Services’ category.
Osborn won the 2021 start up business of the year award from Black Country Chamber of Commerce.
VOiD Applications works with a diverse client base of businesses to transform their online presence, increase leads and boost sales through services including web design and development, application design and development, SEO and marketing services as well as branding and design.
Neil Cooper said: “Listen in to explore the ways, news and blog content directly supports your SEO, shapes your public profile, and builds trust with your audience.
"From feel-good news, case studies to team wins, we explore what truly qualifies as ‘news’, how to plan effectively, and how to avoid common pitfalls.”
Chris Leggett said: "Many businesses treat their news section as an afterthought, but it's actually one of your most powerful tools for SEO, building trust, and demonstrating growth.
"Unlike fleeting social media posts, news content on your website creates lasting value that search engines love and customers rely on.
"We have worked with VOiD Applications over several years, sharing news of the progress of their business and supporting them with award applications which have scooped them deserved recognition.
"It was an honour to be invited on to the Into the VOiD podcast for a discussion which covers essential questions every business owner should consider: What actually qualifies as news for your company? How often should you be posting updates? And crucially, how do you avoid the common pitfalls that can actually harm your online presence?"
Read more here: https://osbornpr.com/podcast-shares-tips-on-using-website-news-to-drive-engagement/
Watch on YouTube: https://www.youtube.com/watch?v=8reQNNcOK-A
Or listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/into-the-void-a-friendly-guide-to-digital-marketing/id1770745932
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