Chamber Marketing Campaign Shortlisted for Award
29 Apr 2022
Published in: Black Country Chamber of Commerce News
The region’s longest running business support organisation, the Black Country Chamber of Commerce and its external affairs team, have been shortlisted for an award for one of the biggest marketing campaigns in the Chamber’s 160-year history.
Black Country 2.0, the campaign launched in February 2021 with the help of West Midlands Mayor Andy Street, has been shortlisted in the ‘Marketing Campaign of the Year’ category in this year’s Express and Star annual business awards, with the winners announced at a glittering ceremony on the 9th of June.
Black Country 2.0, spearheaded by the Chamber was developed to support businesses across every sector over the last twelve months following the devastating impact of Covid-19.
The campaign, which saw the Chamber join forces with business partners across the region, including patent and trade mark attorneys Forresters, IT specialists the EBC Group, foreign exchange experts Moneycorp and legal firm FBC Manby Bowdler, ran throughout 2021 and 2022 and has helped to unite businesses across the Black Country, whilst raise awareness of the issues relevant to the region and provided guidance, support and a ‘voice’ in the challenging and evolving trading landscape.
Head of External Affairs, Neil Anderson said, “We are delighted to have been shortlisted for our work on this campaign. Black Country 2.0 has framed all the Chamber’s activity and support services over the last 12 months and to be recognised for our work is an honour.
“Black Country 2.0 has allowed us to amplify the voice of the Black Country, ensure the region’s business needs have been listened to at the highest-levels and provided a collective approach for the region to reboot, rebuild and rebound.
“For employers and businesses throughout the region, the effects of the Covid-19 emergency and its economic impact have been taking place during a period when the post-Brexit trading landscape has been shaping around us, so there has never been more important for us to work together, learn from one another and demonstrate to the world that the Black Country remains firmly and resolutely open for business.
“We are the respected and valued voice of the Black Country business community and have been for over 160 years, we will continue to work on behalf of our members and the wider business community and continue helping firms of all sizes and sectors to prioritise and overcome obstacles which limit growth and productivity in the region.”
Find out more about the Black Country 2.0 campaign here.
Pictured External Affairs team: Jon Gray, Sarah Thompson, Shahanaz Rahman and Neil Anderson.
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