From good to great

24 Sep 2020

Published in: Member News

Think you know all there is to know about coaching? Think again.

There are so many preconceptions that surround the business of business coaching. You’ll have heard it all before…

“I know my business better than anybody could.”

“I have a successful business. Why would I need a coach?!”

“I know what I’m doing.”

This isn’t about getting to know your business. It goes above and beyond that. This is about people. Their lives. Their families lives. Their lifestyles. Their place in the world. Their future. 

It takes a certain degree of faith and courage to open yourself up to a process that might just give you the tools you need to achieve things you never thought were possible. It might just turn your business from a good business into a great business. It might just change the company culture. It might just change your life.

The first coaching session I had the privilege of sitting in on, was something of an eye opener. And I say privilege because it was genuinely that.

I watched a business owner consumed with self-doubt, sky-high stress levels and suffering from a severe lack of momentum, transform into someone who believed he could lead his incredibly valued team to success and had a very clear understanding of how to turn a god awful week into a productive one. In one hour. Imagine a year of those and the difference it could make to you and your livelihood.

What was more apparent than anything else was that coaching isn’t a quick fix. This is a gradual journey. This is an education. Business is always going to be full of bumps in the road. It’s how you ride the waves that matters.

We all have the power to turn things around. And the answer lies within yourself believe it or not. You just need the right coach to help you. Because believe me when I say that you haven’t heard it all before. Not even close.

Submitted by Lewis from ActionCOACH Black Country
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