
Get your business website news section working for you in 2025
20 Dec 2024
Published in: Member News
Your business can benefit from giving your website news section a strategy and pipeline of stories to engage the widest possible audience in 2025, writes Osborn Communications director Chris Leggett.
At Osborn Communications we provide a range of businesses with regular news stories about their successes and progress, including Black Country Chamber of Commerce.
We firmly believe that given the effort needed to launch a good business website, you should have it regularly updated with posts and content which reaches as many people as possible.
Depending on your goals and resources, in general building a website can take from around one to six months, according to experts.
Given the effort required, it is perhaps not surprising that getting a website finished means busy business people move on to other tasks often without thinking about how it will be used to share company news.
But opting not to have a news section or launching one without a content strategy for updates can represent significant missed opportunities to reach new audiences and engage new customers.
As a society, we are increasingly going online for news, with 71 per cent of the population getting their news digitally, according to Ofcom.
Here are four good reasons why your business should consider having a news section:
Show your progress: How many times have you visited a website and clicked away because there is no sign of life? Research shows consumers spend 54% less per month on average with businesses whose websites have not been updated regularly versus those that have.
SEO Boost: Regularly publishing high-quality content can improve your website’s search engine ranking. SEO experts will vouch that search engines, including Google, prefer websites that regularly update their content as frequent updates indicate a site’s reliability and relevance, leading to better rankings, while fresh content keeps your audience engaged, encouraging them to return to your site more often.
Social media shares: We all know that sense of disappointment when you look up a company on LinkedIn only to see they have not updated their feed regularly since the pandemic. Sharing news articles on social platforms increases your brand’s reach and engagement, providing the fuel to rocket the social media traffic to your website.
Make your sales lead’s job easier: “People cannot see us and do not know enough about us when we approach them,” you may hear. If you share news they will know what is going on with your business.
By investing in a well-maintained news section, you can enhance your brand’s reputation, drive traffic to your website, and ultimately boost your bottom line.
Read our full guide to maintaining regular news updates on your website here.
As an award-winning PR agency who knows the media inside out, Osborn Comms can help you understand and explore the website news tactics that will help you achieve your goals. From our base in the West Midlands, we have the tools to help you build your reputation where it matters most. Drop us a line to book in a chat.
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