How to Write Engaging Blog Posts: The Dos & Don’ts & Submission Guidelines

22 Apr 2025

Published in: Black Country Chamber of Commerce News

Discover how to write engaging blog posts and submit them to the Black Country Chamber website with confidence.

Thinking about uploading blog content? Blogging can be a great easy way to tap into the mindset of your target audience and showcase your expertise, share useful insights and keep people updated on industry trends. In this blog, we’ll explore what makes a great blog and the key guidelines for submitting your content to the Black Country Chamber of Commerce website. Stay with us to find out:

Why should you write blogs?
The difference between blogs and news articles.
What makes a good blog?
The dos & don’ts of blog writing.

By the end, we hope you’ll feel confident to write more blogs to reach new audiences – we’d love to see more blog entries in our website inbox!

Why should you write blog posts?

Dive deeper into topics

Blog posts allow you to explore subjects in greater depth. They offer a creative way to communicate meaningful messages to your audience while positioning yourself as a trusted voice in your industry.

Share your perspective

You can utilise blog posts to make your voice heard and grow your online presence. Presenting your perspective on current trends and news shows your consumers that you’re actively engaged in the fast-paced world of business.

Promote your services (Subtly!)

You can use blogs to guide your readers to different sections of your website. Whether that’s highlighting new events or revealing a recent success story, you begin to establish trust and demonstrate a well-rounded understanding of your audience’s needs.

Blogs vs News Articles

It’s important to understand the difference between blogs and news articles - both provide a different purpose and follow a unique structure. Here is a quick breakdown for reference:

Content Piece

Aim

Structure

Word Count

Blog

Inform

Engage

Conversational

Semi Formal

600 - 2,500 Words

News Article

Report Facts,

Share Achievements or Announcements

Neutral,

Third Person

Formal

300 - 600 Words

Stay tuned for our next blog for more tips on writing great news articles!

What makes a good blog?

Keep it structured!

Having a clear structure makes your blog easier to read, we recommend short paragraphs of 3-4 lines. With the pace of business, readers appreciate content that’s quick to read and easy to digest.

Research has shown that blogs with a word count of 1,000 – 2,500 words typically perform best in terms of SEO and engagement, giving you a generous amount to discuss your topic using relevant keywords.

Use headings to guide your readers

Headings and subheadings (like H2s/H3s) help break up your content and improve flow. You can use bullet points and images to summarise your points and make it engaging for the reader.

Our range of heading levels include:

Heading 1

Heading 2

Heading 3

Heading 4

Heading 5

Heading 6

Quotes

Quick tip: quotes can add deeper meaning to your content!

Make it visual!

Images can be great visual aids to add to your point and improve readability. Experiment with different dimensions and alignments to make your blog stand out from your competitors. Follow these guidelines to make your visuals work for you: Women staring at laptop in a cafe

Use high-quality, relevant images.
Include alt text for accessibility.
Upload as JPEGs for a faster load time on our website.

Quick tip: Use dimensions 1920 x 1080 for cover images to ensure they display correctly on our site.

Start and end strong

An engaging introduction and a clear conclusion are essential. Many readers scan the ending first to make sure it leaves a strong impression and encourages them to read the full post.

Blog Writing dos & don’ts

Dos

Include quotes & facts: They provide credibility and meaning.
Use hyperlinks: Linking to relevant sources or pages boosts SEO and builds authority.
Know your audience: Tailor your tone and understand what your audience care about.

Don’ts

Don’t use jargon or complicated language: Keep it conversational to ensure readers engage with your content.
Don’t forget to proofread: Typos and grammar errors can impact your professional image.
Avoid being overly promotional: Write blogs with the aim to inform and engage, subtle promotion works best.

Conclusion

Writing blogs is a great way to connect with your audience, share valuable insights and expertise on industry topics. By following these guidelines and understanding your audience, you can open the door to new possibilities and discover fresh content ideas that support your business objectives.

Reading blogs from others can inspire you to explore new topics of discussion, spark new conversations and form innovative ideas on the current challenges in business.

Need some ideas? Explore our latest blogs from our chamber members here. We look forward to reading your content!