Merry Hill opens its doors to world-famous toy store Hamleys

15 Jul 2021

Published in: Member News

Merry Hill opens its doors to world-famous toy store Hamleys

Merry Hill welcomes renowned toy brand Hamleys to its shopping centre the world’s oldest and largest toy retailer.

Situated on the lower mall near Waterstones and spanning a 1,840 sq. ft space, the new store will bring 10 local jobs to the region’s leading retail and leisure destination and will be the first Hamleys store to open in the Black Country.

Open to visitors now, the magical toy wonderland promises to transport visitors to a world of fun, magic and theatre with its ‘bringing toys to life’ approach. The new store will give families the chance to meet an array of Hamleys characters including the famous Hamley Bear whilst taking part in interactive toy demonstrations and enjoy special appearances.

Children can also look forward to having their pick from a wide range of toys, games, puzzles, arts and crafts from renowned brands such as Lego, Barbie and L.O.L, as well as exclusive Hamleys toys, including the iconic Hamleys Teddy Bears.

The popular toy retailer joins a number of family brands at the centre, including Mothercare, which returned inside Boots earlier this year.

Mr. Sumeet Yadav, Chief Executive Officer, Global Retail Business, Reliance Brands Limited said: “We are delighted to open at Merry Hill. Every year more than 10 million families visit us across the world for a unique Hamleys experience where we bring to life many Worlds of Play.

“Every visit to Hamleys is a reward in itself, the toy purchase is a bonus for the child. I am sure children will build lasting memories of fun and joy while adults will relive memories of their childhood at Hamleys in Merry Hill.”

Duncan Burns, Marketing Manager at Merry Hill said: “We are thrilled that Hamleys has opened its first store in the Black Country at Merry Hill and we know that many of our visitors will be looking forward to experiencing their world-famous toy wonderland.

“Hamleys is an iconic brand with an unrivalled following among parents and children from around the world, adding to our already established family brands at the centre including The Disney Store.

“Merry Hill continues to be a great day out for families to enjoy and we’re sure that the arrival of Hamleys will be a huge hit with our visitors.”

More information can be found at

Submitted by Jonathan from Merry Hill


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