Merry Hill visitors flock to growing leisure quarter as Hollywood Bowl marks first year
23 Sep 2024
Published in: Member News
Merry Hill visitors flock to growing leisure quarter as Hollywood Bowl marks first year
Merry Hill is celebrating the one-year anniversary of Hollywood Bowl’s opening, which has brought even more family fun and entertainment for visitors to enjoy in the centre’s growing leisure quarter.
It boasts 24 sleek, state of the art bowling lanes, including six separate and exclusive VIP lanes, each equipped with the latest in bowling technology, including high-tech scoring.
As well as enjoying some competitive fun on the lanes, the action-packed arcade at Hollywood Bowl has been a big hit with visitors, which boasts 52 amusement machines. The Pac Man 2p Pusher, Monopoly 10p Pusher, and E-Claw Double Crane were the top three most played machines of the year.
Hollywood Bowl’s opening last September helped form Merry Hill’s evolving leisure quarter alongside an array of dining options, including wagamama, ASK Italian, Wingstop and Sides – creating a hub for family-friendly entertainment which has helped bring new visitors to Merry Hill.
Since the opening of Hollywood Bowl, the entrances around the leisure quarter have become the busiest in the centre. Footfall in this area is up 43%, with over 2.35M visitors flocking through these doors since September 2023.
Merry Hill is continuing to evolve to offer a range of entertainment and shopping experiences all under one roof. The leisure quarter has become a key attraction within Merry Hill and has quickly established itself as the most dynamic area of the centre. Overall, Merry Hill has seen footfall rise by 5.4%, and sales rise by 4.8%, with over half of that sales increase directly attributable to new leisure quarter tenants, including Hollywood Bowl.
Jonathan Poole, Centre Manager at Merry Hill, said: “It’s been incredible to see how popular our leisure quarter has been over the last 12 months, and the opening of Hollywood Bowl has been such an important part of this for our visitors, bringing a range of bowling and fun activities with it.
“Exciting additions like Hollywood Bowl and other names across fashion, food and drink, and leisure, which have been a huge hit. The centre will soon also be home to the high-quality fitness and wellness space of XF Gym. With even more announcements to come, Merry Hill is a place where visitors can shop and enjoy hours and hours of entertainment.”
David Williams, Operations Director at Hollywood Bowl Group, added: “It’s incredibly rewarding to know that Hollywood Bowl has played a central role in attracting so many visitors to this fantastic destination. Our expectations for Merry Hill were high, as a new anchor space within a strong catchment, and we’re delighted to be performing to those expectations. Hollywood Bowl has helped create a must-visit area within Merry Hill, and we look forward to continuing this success in the years to come.”
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