New cake shop arrives at Merry Hill

03 Jun 2021

Published in: Member News

New cake shop arrives at Merry Hill

Merry Hill has added to its growing number of new eateries at the centre with the arrival of family-owned and egg-free bakery Cake Box.

Located near Asda on the lower mall, Cake Box serves freshly baked, handcrafted and 100% egg free cakes, made from the finest quality ingredients.

With more than 160 stores across the UK, Cake Box is built on an ambition to reinvigorate Britain’s long-standing traditional cake bakeries.

Visitors at the Cake Box store can choose from a huge range of light and fluffy treats, including fresh cream cakes and slices, cupcakes, vegan loaves and even egg free cheesecakes.

Customers can also put a smile on a loved one’s face by adding their own personalised message onto their cakes for those all-important special occasions. Cake Box offers a click and collect service for selected cakes, with orders ready to be picked up at the Merry Hill store within an hour.

The new store is yet another exciting addition to the booming food and drink offering at the centre, following on from the recent opening of family-owned cup corn retailer, Yummy Cup Corn in May and the arrival of bubble tea specialist, Bubblycious in April.

Tejinder Singh, group operations director at Cake Box said: “We’re very excited to open our newest store at Merry Hill, which is the ideal destination to help us expand our presence across the West Midlands.

“We know how important it is for families and friends to celebrate special moments together and we’re proud to be able to share our customers’ most important occasions with them again.

“Our range of egg free cakes are perfect for all types of celebrations and are always a crowd-pleasing favourite that play a big part of any event.”

Duncan Burns, Marketing Manager at Merry Hill said: “We are delighted to be welcoming Cake Box to Merry Hill and their freshly baked and hand-crafted treats are already proving to be a big hit with our visitors.

“Over the last few weeks, we’ve opened a host of new stores at the centre and with our multi-million-pound investment transformation due to be completed later this summer, the future continues to look bright for Merry Hill.

More information can be found at

Submitted by Jonathan from Merry Hill


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