Sponsorships helping Black Country businesses get noticed and trusted
15 Sep 2025
Published in: Member News
Black Country, UK – Bauer Media, through Greatest Hits Radio Black Country & Shropshire, is showcasing how local audio sponsorships can help businesses across the Black Country stand out in a competitive marketplace.
Black Country, UK – Bauer Media, through Greatest Hits Radio Black Country & Shropshire, is showcasing how local audio sponsorships can help businesses across the Black Country stand out in a competitive marketplace.
The region has a proud industrial heritage in engineering, construction, and manufacturing, alongside a fast-growing services economy. For local businesses, success depends on more than just visibility – it requires trust and credibility built over time.
Radio sponsorship allows businesses to associate their name with the trusted updates that communities rely on daily. From traffic bulletins keeping Wolverhampton commuters moving, to daytime shows soundtracking work across Dudley and Walsall, sponsorship ensures brands are heard in the moments that matter most.
Bauer Media research shows:
Sponsorship delivers +23% uplift in brand consideration
48% of listeners take action after hearing a sponsorship
Long-term sponsorships deliver stronger results, with up to +12% campaign recall gains over time.
“Businesses across the Black Country want to be recognised and trusted by their community,” said Shantelle Watson-Cullis, Bauer Media. “Sponsorships are the perfect way to do this, embedding brands in moments people value and remember.” There are sponsorship opportunities available in the Black Country right now, helping local companies reach audiences authentically and effectively. ?? Find out more: https://hitsradioadvertising.co.uk/sponsorship/
About Bauer Media
Bauer Media Audio UK is the country’s leading commercial radio broadcaster, reaching over 20 million listeners every week across stations including Hits Radio, Greatest Hits Radio, Absolute Radio, Magic Radio, KISS, Jazz FM, Kerrang! and Planet Rock. Our sponsorships and creative partnerships help local and national businesses connect with audiences in trusted, everyday moments, delivering measurable results across the marketing funnel. Contact us: https://hitsradioadvertising.co.uk/sponsorship/
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