What's your name?

01 Apr 2026

Published in: Member News

Using someone’s name in a sales call is a simple way to build rapport and show respect. It helps people feel heard and valued, making conversations more positive — just remember to use it naturally and not overdo it.

When you’re making sales calls and speaking with a receptionist, or a decision maker, it’s important to remember and use their name.

We all like hearing our name, as it shows that we’ve been heard, acknowledged and seen. Who doesn’t want to feel that?

If we want the receptionist to help us, for example, using their name is going to win some brownie points.

Don’t overdo it though, as overuse is as bad as not using someone’s name.

So, find the balance, remember the person’s name and use it well in your conversations, and you will find it helps create rapport and develop relationships. It is obvious really, we wouldn’t think twice about this in a personal setting, but it can be overlooked when talking about sales calls.

Submitted by Julia from Cre8 Sales Solutions Ltd
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