Why digital marketing is important for small businesses
03 Dec 2020
Published in: Member News
Many small businesses rely on tried and trusted methods for promotion. With tougher times ahead, having the most cost-effective channels will be imperative to get your customers attention. This is why Digital Marketing is so important.
Digital marketing has revolutionised the way businesses promote products and services. If you’re looking to boost sales and reach out to new customers, it’s hugely beneficial to capitalise on the popularity of the web and to use cutting-edge techniques to generate a buzz around your brand and convert leads and sales.
Why is digital marketing important?
Digital marketing offers small and medium-sized businesses a raft of benefits, including:
- Improved customer engagement and targeted lead generation: reach out to people who are genuinely interested in your business in a matter of seconds in ways that appeal to consumers. Shoppers today are looking for simple, quick, hassle-free ways to interact with brands and make purchases. Digital marketing increases efficiency for small, local businesses while also lowering the risk of wasting money on ads and posts that don’t reach the desired audience. Half of mobile users who conduct local searches visit a store within 24 hours.
- Tailor your strategy to generate high-quality leads on a budget: small businesses often operate on tight budgets. If you have an ideal buyer persona in mind, you can select platforms and marketing methods to maximise the chances of generating high-quality leads. From PPC, affiliate marketing and email marketing to social media and SEO (search engine optimisation), you can use different channels to target buyers, increase ROI, lower costs and optimise results. Over 92% of online activity now begins with a search engine.
- Spreading brand awareness and attracting attention online: having a website that provides outstanding UX (user experience) and using social networks are brilliant ways to give your small business a personality and enhance your brand image. Social platforms also act as a modern, impactful form of word of mouth advertising, with followers able to interact online, write reviews and leave feedback that can be seen by thousands, even millions of web users. According to Forbes, over 70% of people who have a positive experience with a brand on social media will recommend the business to others.
- Instant, budget-friendly communication: unlike print marketing and traditional PR, you can communicate with customers and prospective clients instantly through budget-friendly digital channels. Share news of new products or promotions, answer questions and stay in touch.
Digital marketing is a quick, efficient, cost-effective means of promoting products and services, engaging with customers, raising brand awareness and creating high-quality leads.
Digital D is here to help your business thrive in the online world. Contact us today and arrange your FREE consultation and let’s grow your business together.
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