Why Magic?

22 Sep 2021

Published in: Member News

Find out why our magic leads to higher engagement and greater connection with staff and clients

Why magic? Why our magic? What is it about our magic that makes it so unique, powerful, and engaging?

There are so many reasons why we love our magic. In the next few paragraphs, we will look at just some of them.


Top of our list is that it provides us with a way of entertaining, engaging, and connecting with people. There is nothing better than seeing people enjoy what we do and hearing their laughter.

Unique to magic is the sense of mystery and astonishment that we can add to that list. It is about creating a deeply satisfying feeling of delight. And, just like all enterprises, that feeling of delight is our ultimate goal.

Our magic business is, in one respect, exactly like every other enterprise: We are in the business of understanding people and anticipating their wants, needs, desires, and perceptions.

We use this understanding to entertain, engage, and to create enjoyment, delight, and satisfaction. That is why magic works as entertainment, but it also works to help you gain insights into how people think. Our aim is always to move ourselves and our artform forward. Our performances, our material, our approach, our art, our magic.

This means that we are always searching for new ways of travelling into the realms of imagination, creativity, and amazement. For us, magic illustrates and illuminates:

  • The power of perception
  • Different ways of thinking
  • Thinking out of the box
  • Breaking down perceptual barriers
  • Bringing out playfulness in all of us

Our magic is all about disrupting conventional thought and stimulating your imagination. As Einstein once said; “Imagination is more important than knowledge.”


You can take the essence of our art and use it in energising, revitalising, and stimulating creativity across all endeavours in all other fields. Our belief is that imagination is our greatest force: a force that can power boundless success in your life, and a magical force that stimulates boundless imagination.

As magicians, the imagination we put into our magic can be an invaluable source to your business.

To find out more about what we do, and how we can work together to help you engage, connect and enhance imagination, go to http://www.agmagicians.com/corporate/

Submitted by George from AGMagicians
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