Why social media is just the job for attracting the right employees

30 Dec 2018

Published in: Blog

Think finding the right employee starts with a recruitment process? Think again.

Everything you post on social media is also a way of communicating with future team members.

That’s because recent research has shown:

  • 75% of job seekers consider an employer’s brand before applying for a job
  • 52% of them check social media channels
  • 75% of people announce their career change on LinkedIn

So how does that affect your social media activity?

A recent article shows there are simple steps you can take to ensure your company is perceived from potential employees as 'the' place to work. As employment is at an all time high, you really have to have the competitive edge. 

You have to be present and authentic.

If you’re serious about communicating to the right audience then you need to listen and respond accordingly.

  • Don’t try and be something you’re not. 
  • Being human, warm, professional and authentic is key.
  • Build engagement rather than continually pushing sales.
  • Listen to feedback, act on it, reflect your brand as you would to not only your best customer but your future best employee too. 
  • Highlighting your culture and values in your social media posts means your community can easily take a peek into how you operate from day to day and decide if they’re a perfect fit.
  • Tim Cook, Apple CEO, for example, often shares images of his workforce in action, paying tribute to their strengths. 
  • LinkedIn may be the most obvious choice for such conversations but don’t overlook Twitter and facebook.
  • Whichever social media platform you favour you can take time to look at your profile and activity from the outside in.
  • Do you really look like somewhere it could be great to work?

If not – why not put in that extra effort or give me a call to take a strategic step forward so you can grow your company at the pace you want – all the while genuinely supported by social media and not hampered by it.

Submitted by Josie from OMG - Online Marketing Growth Ltd
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