Woolery Forbes picked up another Great Taste Award

13 Aug 2019

Published in: Member News

Wolverhampton's Fine Foods brand is establishing itself in the premium market.

P R E S S  R E L E A S E 


Woolery Forbes is among the Great Taste winners of 2019

Great Taste, the world’s most coveted food and drink awards, has announced its stars of 2019. Out of 12,772 products sent in from over 100 different countries, Woolery Forbes from the heart of the West Midlands  in Wolverhampton was awarded a 2-star Great Taste award, which means judges dubbed it above and beyond delicious for its Mamma’s Jamaican Simnel cake.  The judges commented:

Generously sized cake with attractive gold flecked marzipan top. Well presented, dark and richly fruited, gooey and moist where the centre marzipan has baked in. Very moreish and delicious. The texture is moist and rich and we love the waves of almond and fruit.

We also detect some booze in here!

Delicious aromas of spice and alcohol. Warming spices on tasting. Flavours blended really well. Indulgent and rich. 

Judged by over 500 of the most demanding palates, belonging to food critics, chefs, cooks, restaurateurs, buyers, retailers and producers, as well as a whole host of food writers and journalists, Great Taste is widely acknowledged as the most respected food accreditation scheme for artisan and speciality food producers. As well as a badge of honour, the unmistakeable black and gold Great Taste label is a signpost to a wonderful tasting product, which has been discovered through hours and hours of blind tasting by hundreds of judges.        

Tracy the founder of Woolery Forbes explains that as a previous Great Taste award winner, we have seen the huge value the Great Taste logo has added to our  business as it is the symbol of credibility. Consequently, it keeps opening doors to new retailers, and ultimately it increases sales. As a team we had a celebratory party with champagne and our award winning cake. Our local Chamber of Commerce has been extremely helpful so they will be sharing in the celebrations with a gift box of treats including our Simnel cake. 

Since we recently had a successful marketing and tasting event at the “Home Grown” eBay shop in Wolverhampton city centre, we will be celebrating this win with an online sale. The online sale will be held shortly after the launch of our new website. This celebratory sale will serve our local people of the West Midlands as well as all regions throughout Great Britain as it is a truly British cake. 

Recognised as a stamp of excellence among consumers and retailers alike, Great Taste values taste above all else, with no regard for branding and packaging. Whether it is vinegar, granola, bacon or cheese being judged, all products are removed from their wrapper, jar, box or bottle before being tasted. The judges then savour, confer and re-taste to decide which products are worthy of a 1-, 2- or 3-star award. 

There were 12,772 entries into Great Taste this year and of those products, 208 have been awarded a 3-star, 1,326 received a 2-star and 3,409 were awarded a 1-star accolade. The panel of judges this year included; cook, writer and champion of sustainable food, Melissa Hemsley, Kenny Tutt, MasterChef 2018 champion, author, Olia Hercules, chef and food writer, Gill Meller, Kavi Thakar from Dishoom, food writer and stylist, Georgina Hayden and author and chef, Zoe Adjonyoh, as well as food buyers from Selfridges, Fortnum & Mason, Sourced Market and Partridges. These esteemed palates have together tasted and re-judged the 3-star winners to finally agree on the Golden Fork Trophy winners and the Great Taste 2019 Supreme Champion.  

Great Taste 2019 will reach its exciting finale on Sunday 1 September, when the world of fine food gathers at the InterContinental Park Lane Hotel, London to find out the Great Taste Golden Fork trophy winners for each region, with the final applause reserved for the Great Taste Supreme Champion 2019.  

Date: August 9, 2019.

For more information : email,  assistance@w-forbes.com website, w-forbes.com

Great Taste Press Enquiries:

Amy Brice at Freshly Ground PR; email amy@freshlygroundpr.co.uk or call +44 (0) 7717 893123.

Notes for editors:

What is Great Taste?

Great Taste is the largest and most trusted accreditation scheme for fine food and drink. Established in 1994, it encourages and mentors artisan food producers, offering a unique benchmarking and product evaluation service leading to an independent accreditation that enables small food and drink businesses to compete against supermarket premium own label brands.

Since 1994 over 146,000 products have been assessed. This year 12,772 products were blind tasted by panels of specialists: top chefs, food writers, influencers, food critics, restaurateurs and fine food retailers.

Great Taste ratings

3-star: Extraordinarily tasty foods – less than 3% of products are awarded a 3-star each year – don’t

leave the shop without buying it!

2-star:  Above and beyond delicious – less than 10% of entries will achieve this rating

1-star: A food that delivers fantastic flavour. Approximately 25% of entries will achieve this rating each year.

What are Great Taste judges looking for?

They’re looking for great texture and appearance. They judge the quality of ingredients and how well the maker has put the food or drink together. But above all, they are looking for truly great taste.

How do they work?

Each team of three to four judges blind tastes around 25 products per session, discussing each product as a coordinating food writer transcribes their comments directly onto the Great Taste website, which producers access after judging is completed. Over the years, numerous food businesses, start-ups and well-established producers have been advised how to modify their foods and have subsequently gone on to achieve Great Taste stars. Any product that is deemed worthy of a 1-, 2- or 3-star Great Taste award is moved around multiple judging tables by a team of arbitrators before the final award is given.  If judges feel that a product needs some adjustment, and is therefore not likely to receive an award, the food or drink gets a second chance on a referral table, where another team blind tastes and deliberates. For a Great Taste 3-star award, the vast majority in the room - which can be as many as 30-40 experts - must agree that the food or drink delivers that indescribable ‘wow’ factor.

What should consumers look for?

The logo. The Great Taste symbol is their guarantee a product has been through a rigorous and independent judging process. It’s not about smart packaging or clever marketing – it’s all about taste.

After earning a Great Taste Award for outstanding quality, Woolery Forbes found its niche market in the Fine Food sector, and in 2018 was recognised as one of the top 40 new specialty food start-ups, and top 5 of the Best British Brand category.

As a new business it is creating its path in the premium Fine Food sector. 

The Guild of Fine Foods, Great Taste award is the world’s most coveted food awards. It is the Oscars of the food world. It recognises and celebrates the best of food and drink throughout world so Woolery Forbes is honoured to have another Great Taste award. 

Much thanks to the Black Country Chamber of Commerce and the SPEED program who have provided much valuable assistance to Woolery Forbes as a new business. They have worked with the business to lay the foundations and prepare for growth.

Submitted by Tracy from Woolery Forbes
Share on Facebook Share on Twitter Share on Linked In


Post A Comment

You must be logged in to post a comment. Please click here to login.