BUSINESS ESSENTIALS

Social media

Social media has changed the way businesses and professionals promote themselves. Our social media and digital skills courses enable delegates to understand the benefits of the most popular platforms and how to use them effectively.

Our Social Media and Digital skills courses are delivered by David Glenwright from JC Social Media. David is a highly regarded digital skills trainer and heads up the training services team at the award-winning JC Social. He has worked closely with organisations of all shapes and sizes and helps people to navigate easily and confidently the digital minefield.

David is one of only 8 people in the UK who is accredited to deliver Facebook’s ‘She Means Business’ programme and is a regular media contributor and commentator on all things social media related.

Social Media Content Theory & Principles

Every business is trying to achieve different things with their social media presence, whether it be brand awareness, generating enquiries, making sales or something else entirely. However, no matter the goal, there are some concepts and principles that underpin all successful strategies online. Understanding these will unlock your true potential on social media.

Key learning outcomes:

  • The importance of building relationships online, and how to generate business without needing to sell yourself
  • How social media algorithms work, and what you need to do to use them to your advantage
  • What makes an image stand out, and how you can create thumb-stopping content to attract your audience

Suitable for:

In this current adapted world, social media skills & online presence is needed more than ever to connect and engage with your customers and audience.

This course is ideally suited for anyone who is responsible for the day-to-day management of company social media accounts and is looking to improve their understanding of how social media works, and what steps they can take to improve reach and engagement organically.

Cost

Members: £100 +VAT

Non-Members: £125 +VAT

Date and Time

Thursday 22nd April 2021

13:00 - 15:00

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Establishing a Presence on LinkedIn

LinkedIn has experienced phenomenal growth throughout 2020, increasing its membership by nearly 80 million users. Previously seen by some as a little more than an online directory of contacts, LinkedIn has become a critical tool in generating new business. However, before that can be harnessed, it’s vital to ensure that you have a presence on the platform that not only accurately represents you and your business, but compels people to connect and engage with you.

Key learning outcomes:

  • The importance and value of personal professional profiles in supporting a company presence
  • How to optimise the key components of both personal profiles and business pages to effectively sell yourself and your business
  • How to navigate LinkedIn’s newsfeed effectively and efficiently to save you time and show you relevant content

Suitable for:

This course is suitable for anyone who has a client/customer-facing role in a professional or B2B industry with little or no previous experience in utilising LinkedIn.

Cost

Members: £100 +VAT

Non-Members: £125 +VAT

Date and Time

Thursday 17th June 2021

13:00 - 15:00

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Generating Leads & Driving Results Through LinkedIn

Few people enjoy receiving unsolicited sales messages on LinkedIn, and it’s a strategy that often takes up a lot of time with very few results. However, that doesn’t mean LinkedIn can’t be used to generate new business from both new and existing connections alike. By focussing on relationships and meaningful connections, it’s possible to use this platform in a way that will bring in new business and further your personal development.

Key learning outcomes:

  • Why people use LinkedIn, and therefore what kind of approach they are most likely to be open to engaging with
  • Ways to use the newsfeed and other tools to react and engage with inbound opportunities
  • How to use advanced search and other tools to identify new prospects and best practices for making an initial approach

Suitable for:

This course is suitable for anyone who is familiar with using LinkedIn in a personal or professional capacity but is keen to start converting conversations into genuine leads and opportunities. Experience in using LinkedIn Premium is not necessary.

Cost

Members: £100 +VAT
Non-members: £125 +VAT

Date and Time

Thursday 8th July 2021
13:00 - 15:00
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Creating your First Campaign Using Facebook Ads Manager

Running paid ads on social media has become an essential strategy for many businesses, and Facebook is often the focus of these strategies. In order to make it easy for anyone to create ads, Facebook has a number of different tools and methods available for building these campaigns. However, in order to really get the most out of Facebook’s capabilities, advertisers should always look to use the standalone Ads Manager platform to manage their spend.

Key learning outcomes:

  • Why and how Ads Manager is different from boosting posts and using Facebook’s Ad Centre
  • Ways in which you can create simple but effective audiences for both awareness and retargeting campaigns
  • How to create a simple single-ad campaign that will achieve your desired business goals

Suitable for:

This course has been designed for social media or marketing managers and professionals who are looking to build a paid ads strategy on Facebook that will generate results. It is suitable for both people with no experience in using paid ads, as well as those who have experimented with small budgets by boosting posts or running small adverts using Facebook's Ad Centre. Having Facebook Business Manager set up is recommended but not essential.

Cost

Members: £100 +VAT

Non-Members: £125 +VAT

Date and Time

Thursday 23rd September 2021

13:00 - 15:00

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Advanced Use of Facebook Ads Manager

Facebook’s Ads Manager gives business owners and marketing professionals a wealth of options and functionality for precision targeting and complex advertising funnels. Whilst it can be initially overwhelming, many of these features are intuitive and can be used creatively to build and develop different target audience groups according to your products and services. When combined with detailed analytics and results data, Facebook Ads Manager can be used on an ongoing basis to really understand your audience and give them the content that they want

Key learning outcomes:

  • Best practices for making and maintaining advanced audiences that incorporate website tracking and other external data sources
  • Why funnel strategies can significantly improve results, and how they can be created to run automatically
  • What the available key metrics and data sets are, how they can be interpreted, and how that information can be used to inform future strategies

Suitable for:

This course is suitable for social media or marketing managers and professionals who are looking to run paid ads on Facebook and Instagram on a regular basis. You will have had some experience in using ads manager previously and will have a good understanding of how to set up a single ad using the platform. Having Facebook Business Manager set up is strongly recommended.

Cost

Members: £100 +VAT

Non-members: £125 +VAT

Date and Time

Thursday 7th October 2021

13:00 - 15:00 

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Business Essentials

17 Jun
24 Jun

Using Your Time Effectively & Efficiently

Venue To Be Confirmed

£250.00 More

07 Oct
21 Oct

Getting The Most From Meetings

Venue To Be Confirmed

£250.00 More

18 Nov
13 Jan
24 Mar
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