Social media has changed the way businesses and professionals promote themselves. Our social media and digital skills courses enable delegates to understand the benefits of the most popular platforms and how to use them effectively.

Fundamentals of Social Media

This introductory half day course is designed to help businesses truly understand the potential and opportunity that exists with social media. We will review exactly how social media has evolved over the past 20 years, what is possible on these platforms, and discuss how best to do it.

Ideal for

  • Individuals in the business who are not currently using social media
  • Individuals or marketeers in the business who feel that they are getting little benefit from the platforms that they currently operate
  • Individuals who are familiar with social media in a personal capacity but want to expand their understanding to better utilise social media for businesses

Course Content

This is a half day course exploring:

  • An introduction to the origins and functions of social media
  • What social media platforms do, and which ones are most effective for you
  • The foundations of effective social media content theory
  • The mechanics of social media platforms, and how their algorithms operate
  • The power of imagery, and best practice for stand out visual content
  • Key apps and tools to plan, create & review
  • An introduction to social strategy planning and development





Costs

Members £180 +VAT
 Non-Members £210 +VAT

Dates

tbc

Delivered By

David Glenwright
JC Social

David is a highly regarded digital skills trainer and heads up the training services team at the award winning JC Social. He has worked closely with organisations of all shapes and sizes and helps people to navigate easily and confidently the digital minefield. David is one of only 8 people in the UK who is accredited to deliver Facebook’s ‘She Means Business’ programme and is a regular media contributor and commentator on all things social media related.


Ask a question

LinkedIn for Lead Generation

LinkedIn is a very powerful social network for some individuals and businesses, especially those operating within a business-to-business environment. It is essentially a massive database of contacts, many of whom could be valuable leads or collaborators for your organisations. This half day course covers all three areas, helping businesses ensure they get the most out of this powerful platform.

Ideal for:

  • Business owners, sales managers and individuals with a business development role within their organisation
  • Individuals with a responsibility to connect with other business professionals, either as clients or suppliers
  • Individuals who have created a LinkedIn profile, but do not use it regularly or feel they could generate more business leads from the tool


Course Content

This is a half day course exploring:

  • An introduction to the power and potential of LinkedIn
  • Profile optimisation – key steps to ensure your profile is the best it can be
  • The community tools available – effective content on news feed and in groups
  • Using search and analysis tools to identify and engage with prospects

Costs

Members £180 +VAT

Non-Members £210 +VAT

Delivered By

David Glenwright
JC Social

David is a highly regarded digital skills trainer and heads up the training services team at the award winning JC Social. He has worked closely with organisations of all shapes and sizes and helps people to navigate easily and confidently the digital minefield. David is one of only 8 people in the UK who is accredited to deliver Facebook’s ‘She Means Business’ programme and is a regular media contributor and commentator on all things social media related.


Ask a question

Using Facebook for Advertising

Facebook is a hugely significant social network. Whilst their advertising platform is complex it is also incredibly powerful if leveraged in the right way. With billions of dollars spent on Facebook ads each year, the platform has established itself as an invaluable tool for businesses looking to engage with very precise and defined audiences. This half day course is designed to help businesses get the most out of these paid platforms and allow them to demonstrate an effective return on investment.

Ideal for

  • Business owners or marketing professionals who have responsibility for delivering a return on investment
  • Businesses who want to reach more customers effectively through paid-for advertising
  • Businesses who want to get more out of their Facebook strategy


Course Content

  • Facebook basics and marketing theory
  • Defining audiences based on demographics, behaviours and activity
  • The ads manager structure, how to create effective campaigns
  • Monitoring and tweaking methodology for maximum ROI
  • Effective multi-level campaign planning and execution
  • Reviewing data and informing broader marketing strategies and approaches

Costs

Members £180 +VAT

Non-Members £210 +VAT

Delivered By

David Glenwright
JC Social

David is a highly regarded digital skills trainer and heads up the training services team at the award winning JC Social. He has worked closely with organisations of all shapes and sizes and helps people to navigate easily and confidently the digital minefield. David is one of only 8 people in the UK who is accredited to deliver Facebook’s ‘She Means Business’ programme and is a regular media contributor and commentator on all things social media related.


Ask a question

Digital Skills and Social Media

15 Jan

Social Media Fundamentals

Black Country Chamber of Commerce

£180.00 More

20 Feb

Linkedin Lead Generation

Black Country Chamber of Commerce

£180.00 More

26 Mar

Facebook Advertising

Black Country Chamber of Commerce

£180.00 More

DON'T MISS OUT Sign up to receive alerts and information on our training courses