Swarovski and Accessorize return to Merry Hill

12 Apr 2024

Published in: Member News

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Swarovski and Accessorize return to Merry Hill

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Merry Hill is set to welcome the return of internationally renowned luxury brand, Swarovski and leading fashion, gifts, and accessories brand, Accessorize to its growing range of retailers.

The new standalone Swarovski boutique will open between Goldsmiths and Beaverbrooks on the Upper Mall this spring and will feature a full array of the brand’s distinctive jewellery collections, including bold earrings, timeless necklaces, chic bracelets, and rings.

Founded in 1895, Swarovski has since become synonymous with impeccable quality and craftsmanship, specialising in designing, manufacturing, and selling the world's finest crystals, Swarovski Created Diamonds and zirconia, jewellery, and accessories, as well as home décor and crystals for Automotive.

The brand, which now operates in over 150 countries, is also building on its sustainable legacy with an emphasis on circular innovation, championing diversity, inclusion, and self-expression, and philanthropic work through the Swarovski Foundation.

Swarovski’s return to the centre comes as leading fashion, gifts, and accessories brand Accessorize, which celebrates its 40th anniversary this year, also announces that it will be returning to Merry Hill opposite Lush on the Lower Mall.

Accessorize operates 295 stores in 25 countries, its designs celebrate the brands’ heritage and all come from Notting Hill in London. The brand prides itself on the colour and vibrancy of its designs and will offer Merry Hill visitors affordable favourites that can be stacked and styled, with everything from jewellery and seasonal clothing to hats and bags.

Swarovski and Accessorize will join the centre’s strong line-up of watch, jewellery and accessory brands, including likes of Rado, Pandora, TAG Heuer, and Claire’s.

Jonathan Poole, Centre Manager at Merry Hill, said: “We’re very excited to welcome Swarovski back to the centre with its standalone boutique. The well-known brand has a distinctive approach to jewellery, which we know is popular among our visitors. This, coupled with the return of Accessorize, will give our shoppers even more choice to refresh their look with accessories that can complete any outfit.

“The return of two well-loved brands comes at an exciting time for the centre as we continue to develop our strong fashion offering, which includes the likes of Mango, Dune London, Beaverbrooks, Kurt Geiger, M&S, with the Phase Eight and Hobbs brands recently investing in expanded stores.”