Meet the Team

Sarah Moorhouse photo
Sarah Moorhouse

Chief Executive Officer

Siân Roberts photo
Siân Roberts

Sales & Marketing Director

Lorna Taylor photo
Lorna Taylor

Finance Director

Gail Arnold photo
Gail Arnold

Head of Premium Membership

Alison Trinder photo
Alison Trinder

Start-up Business Manager

Gemma Shakespeare  photo
Gemma Shakespeare

Sales & Business Relationship Manager

Richard Hobbs photo
Richard Hobbs

Sales & Business Relationship Manager

Steve Salt photo
Steve Salt

Sales & Business Relationship Manager

Tracey Jovicich photo
Tracey Jovicich

Membership Administrator

Daniel Parkes photo
Daniel Parkes

IGNITE Hub Customer Service Advisor

Laila Hudson photo
Laila Hudson

IGNITE Hub Customer Service Advisor

Gemma Edwards photo
Gemma Edwards

Policy, Impact & Public Affairs Officer

Owenia Francis photo
Owenia Francis

Apprentice Content Creator

Lauren Shepherd photo
Lauren Shepherd

Content Officer

Sarah Thompson photo
Sarah Thompson

PR and PROSPER Magazine Editor

Mandy Perry photo
Mandy Perry

Finance & Export Assistant

Malcolm Reid photo
Malcolm Reid

Export Documentation Assistant

Andrew Wells photo
Andrew Wells

Assistant Accountant

Meet the Board

Below are the eight representatives of the Black Country Chamber of Commerce who make up the Chamber Board.

Team photo for Phil Purssey

Black Country Chamber Chair

Phil Purssey Phone Phil Purssey

BT Local Business

Phil Purssey is the owner and Chief Executive of Caerus Business Solutions a Telecommunications company based near Wolverhampton. He also owns a tuition company dedicated to helping, supporting, and guiding young people through their educational journey.

Before owning his own business, he held Director and Chief Executive roles in large private and public sector organisations.

Whilst at BT PLC Phil held positions as Chair of the BT Board for the West Midlands,. UK Director for their partner channel and UK Sales Director for small and medium enterprises.

Phil believes passionately in developing talent that leads to great teams and organisations. He encourages strategic thinking innovation with detailed planning then execution of plans at pace.


Team photo for Alison Bradley
Alison Bradley

Central Business Development Ltd t/a Central Business Finance

An accredited business support advisor and a former growth coach for Grant Thornton, Alison is co-founder of Central Business Finance.

She has supported many businesses over the last 25 years with funding/finance and signposting through multiple networks.

Team photo for Amy Brokenshire
Amy Brokenshire

George Green LLP

Amy has over 16 years of experience working in the legal industry and has practised as a qualified lawyer, specialising in employment law and HR matters, for the last 14 years.

Her extensive experience in the legal industry means that she is well placed to offer the insight and guidance to the Chamber board and management on legal issues.

Team photo for Brian Cape
Brian Cape

SIPS Education

As CEO of SIPS, a multi-disciplined £12m not-for-profit organisation employing over 350 people, has a sound understanding of corporate governance, financial management, operational delivery, strategic planning and cultural development.

Team photo for Carl Baker
Carl Baker

Nant Ltd

Carl is the Managing Director of Nant Ltd and also a fellow member of the CMI. Carl values the power of people in organisations to bring about innovation and change to prosper in uncertain and testing times, always aiming to bring together leaders from a variety of businesses within the Black Country to network and share best practices within the region and beyond.
Team photo for Jatinder Sharma, OBE
Jatinder Sharma, OBE

Walsall College

A qualified accountant and a highly experienced leader, Jatinder is Principal and Chief Executive of Walsall College, having previously held a number of senior positions in both the private and public sectors.

Before entering into Further Education, Jatinder worked and qualified as an accountant in public practice before joining the logistics sector.

Team photo for Johnathan Dudley
Johnathan Dudley

Crowe UK

Johnathan leads the Crowe UK Midlands Southwest Practice, a team of sixteen partners and over two hundred team members and plays a substantial part in the firm’s client-facing presence in Oldbury.

He is the National Head of Corporate SME Business at Crowe and has held executive and supervisory and strategic roles in Crowe, nationally.

Team photo for Jo Smith
Jo Smith

Fortress Interlocks

Jo is the Managing Director of Fortress Interlocks, a rapidly growing SME based in Wolverhampton. 

Prior to the role at Fortress four years ago, Jo spent most of her career in manufacturing businesses within the Aerospace industry and her career has included key leadership positions within Finance, Operations and General Management.

Vicki Wilkes

Red by Night

Vicki has extensive experience in all aspects of starting up and growing a small business in both the Engineering and Hospitality sectors. Vicki believes in working collaboratively and getting involved in cross company and cross network initiatives to support the area as a whole and to address wide ranging challenges such as skills shortages with joined-up, effective strategies.