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Midland Metro Tram Wins Best Customer Initiative at Light Rail Awards

AF 119 TRAM GRAND CENTRAL NXPMidland Metro tram service has won Best Customer Initiative at this year’s Light Rail Awards.

The National Express-owned operator was presented with the coveted award for bringing in contactless and smart payments to make it easier for customers to buy tickets. Midland Metro is the first tram company in the UK where on-board conductors can accept credit and debit card payments via contactless or smart apps, as well as Swift cards and cash.

Midland Metro Managing Director, Ben Ackroyd, said:

“We brought in this innovation to make our customers’ journeys more convenient. We introduced the change at the end of May, just as we opened the brand new extension into Birmingham city centre.

“We knew it was something our passengers wanted, and our boldness paid off – after just four months, over 16% of tickets sold on the tram are bought using contactless.

“And this September, we’ve seen four consecutive record-breaking weeks in tram passenger numbers. Over half a million passengers travelled on the tram in September 2016 - that’s the highest ever, and 23% up on last year.

“It was the Midland Metro staff that have made this happen. I’m very proud of them. In a time of great upheaval - with the new extension - they took on whole new system and made it work brilliantly to give our passengers what they want.”

Last modified on Thursday, 06 October 2016 09:52

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