About the Campaign

At the beginning of the 2020s, we now stand at a crossroads. For too long, the Black Country has been overlooked as policy announcements failed to hit mark and investment priorities have focused on other areas both within and outside of the West Midlands. Our collective population is larger than that of Birmingham and our sectors make a vital contribution to both national GDP and brand GB. As four significant metropolitan areas with distinct, rich heritages; it is time to shout about how our Black Country business stories make us the Innovative Country, the Green Country, and the Inclusive Country.

The diversity of our sectors, businesses and people will be amplified as part of This is the Black Country and, through the power of the Chamber voice, ensure that we are able to compete on a level playing field.

Click here to download the campaign brochure


THE CAMPAIGN WILL FOCUS ACROSS THREE AREAS:

PEOPLE

Attracting and retaining talent and ensuring that businesses have the right skills for now and in the future.

PLACE

Championing the region as a dynamic and innovative place to do business which is future looking, green, inclusive and a great place to live and work.

POWER

Ensuring the region has the best infrastructure, connectivity, and access to green energy – enabling our economic future as a region of makers that sells to the world.


DELIVERY

This is the Black Country will be brought to life through the Chamber’s extensive channels and platforms which have some of the highest levels of B2B engagement regionally. Throughout we will:

Raise awareness of issues which matter to the region and our businesses

  • Provide Chamber members with the latest news, information, and analysis
  • Facilitate a joined-up, sector-wide regional call to action
  • Prime and help Chamber members respond positively to an evolving trading landscape
  • Shine the spotlight on the needs of the regional business community


EVIDENCE-LED ADVOCACY

The Chamber is the only regional organisation with a national reach, reputation, and proven heritage to deliver focused, hyper-local business support to all sectors. Through our many forums and groups, we gather intelligence and data which we regularly present to decisionmakers.


RAISING AWARENESS, CREATING DISCUSSION & DEBATE

As the leading authority and voice of regional business, we will engage a range of stakeholders to pursue opportunities and highlight issues.


POSITION YOUR ORGANISATION AT THE HEART OF THE CAMPAIGN

This is the Black Country is supported by the campaign’s business partners who are leaders in their sector and help develop and steer the work of the campaign. If you are interested in becoming a business partners, please click here for more information.

Business Partners


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