Essential101 DigitalSkills - Digital Marketing Planning & Web & Social Media Analytics

11 Feb 2019 09:00 - 16:00

Black Country Chamber of Commerce
Creative Industries Centre
University of Wolverhampton Science Park
Glaisher Drive
West Midlands
WV10 9TG

Members: Free
Non members: Free

Learning and the professional development of digital skills can be a minefield full of acronyms, jargon and constant change in techniques. 
These two interactive workshops aim to cover the absolute essential fundamentals of digital marketing from, research, site structure, search, social, advertising, content marketing to analytics, and more. 
Digital Marketing Planning 10am to 12.40pm. 
Lunch Break 12.40pm to 1.20pm
Website & Social Media Analytics 1.20pm to 4pm.
Delegates will gain and leave with current understandings on how to...
Implement techniques to benefits from being online. Refine and analyse target consumer, markets and competitors. Develop relevant and engaging marketing content. Align digital channels to achieve business objectives...
Topics for interactive conversations covered...
The 'Internet of Things' and online opportunity.
Search Engine Optimization.
Search Engine Marketing.
Social Media Marketing.
Display Marketing.
Content Marketing.
Email Marketing.
User Experience.
Online Data Analytics.

Affirm how you much you already know, learn and grasp some stuff you never properly understood before and no doubt, identify some areas you’ll want to go into more deeply in the future.
The aim is to stimulate, inform, inspire and empower; delegates will finish the sessions enthused with essential current digital planning techniques and their heads buzzing with new terminology, ideas and strategies...
Who's it for?
Entrepreneurs, SME's, B2B, B2C, Public Sector and Digital Marketers.
The Trainer
An accomplished traditional and digital media communications professional, with great expertise in creative led marketing solutions. Lucas Karemo is an accredited marketer, in the field of interactive growth and marketing communications. Excels where his knowledge and skills engage with people for continuous self-empowerment and business development.

Please note, these Google Workshops are being run in conjunction with AIM for the Black Country (part-funded by ERDF)

Delivered in partnership with the Black Country Chamber of Commerce and the Black Country Growth Hub.

Booking for this event has now closed.