Can Social Media Help Your Business?

16 May 2023

Published in: Member News

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Social media can help businesses boost their bottom line by increasing customer engagement, reach, search engine rankings, and building genuine relationships with customers.

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Can Social Media Help Your Business?

As a business owner, you’re always looking for ways to get ahead of the competition. From establishing your brand identity to growing your audience and boosting conversions, social media for business is a powerful marketing tool. Let’s look at how it can help you reach your goals.

Social media can help boost your bottom line.

With a social media marketing strategy, businesses of all sizes can benefit from increased customer engagement, wider reach, better search engine rankings and more. Not only that, but social media can help you build genuine relationships with customers and provide them with an enjoyable user experience.

The catch? It’s not just about pretty pictures of your products in front of an aesthetic floral/neon-lettered wall backdrop—you have to know how to use it to your advantage.

Creating a social media strategy & choosing your platforms

The best way to get started on a social media strategy for business is by deciding which platforms are most relevant and beneficial to your industry and niche.

Instagram & Pinterest

For example, if you have mainly visual content, platforms like Instagram and Pinterest might be a great fit.

Facebook, Twitter, LinkedIn

If more detailed content is your thing, consider sites like Facebook, Twitter, and LinkedIn, where you can articulate messages in more detail. Find what works best for you and stick with it – that’s how social media success stories are made!

How often to post on social media

There is such a thing as posting too much. Bombarding users with multiple posts per day can result in unfollows and a negative association with your brand. Depending on the type of content, you can take one of two routes:

Create engaging daily posts.

If you choose to post daily, make sure each one is fresh and entertaining while still reflecting the voice of your business.

Create fewer posts with more flare. By selecting the more infrequent yet more provocative approach, expect to expand your follower base with thoughtful and interesting content and stimulate meaningful conversations around your brand. No matter how often you decide to post, keep in mind what’s most important for any strategy around social media: post with purpose!

What kind of content should I post?

It’s important to remember that the type of content you post matters. Business-related social media accounts should aim for quality over quantity, with an even balance of informative, entertaining and promotional material tailored to your target audience. Ideally, use fun language and inventive visuals to help engage followers while conveying product or service information in a witty, conversational tone. That’s not always easy to do, but if done well, you can start seeing more subscribers and conversions in no time!

Measuring the success of your social media campaigns

Crafting social media campaigns can be as tricky as a labyrinth, but it’s also ever-evolving with tools to help you measure success. Seeing that one post got thousands of shares or that a particular hashtag really took off can be exhilarating. If you don’t have analytics software installed on your social platforms, now’s the perfect time to upgrade! After all, if you don’t measure your marketing strategy for business, how will you know how well it’s paying off?

Social media success stories

Still not convinced that social media channels can be powerful marketing tools? Just look at how some brands have succeeded using social media for business as part of their marketing strategies:

Starbucks

Take, for example, Starbucks, which has utilized social media to strengthen customer relationships and grow its brand. By connecting with customers on social media, they have managed to drive millions in additional revenue each year.

Old Navy

Another great example is Old Navy, a clothing company that effectively used social media to encourage customers to purchase a gift card or use a promo code during the holidays. This resulted in a surge of purchases based off social media-based conversations – proof that social media for business can be extremely successful when used in the right way.

Do you need help with your social media? Get in touch today!