How can business owners understand Google Ads to win Customers?

06 Sep 2022

Published in: Blog

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A must-have for all business owners - Understand the power of Google Ads to win more customers.

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As a Google Ads specialist, I visit many companies to help them develop strategies to grow, get more leads, more sales and ultimately, win more customers.

I am constantly reminded how many CEOs or business owners don’t really understand how Google works. Yet they outsource their Google Ads marketing to agencies, who in many cases provide them with meaningless reports which may impress the naïve, but really they are not worth the paper they are written on!

I am not suggesting for a single second that everyone should become a Google Ads expert! However what would be good is if business owners have a basic understanding of what Google Ads is, how it works, what Pay-Per-Click is, what numbers we are meant to be looking out for in our monthly reports and so on.

By doing so, it means that when you do talk to your marketing agency, or your Google Ads Freelancer, at least you have some qualifying questions to ask them, as you now better understand what metrics, or numbers, you should be looking at.

Furthermore, by having a basic understanding of how Google Ads works, you can then work hand-in-hand with your agency to develop digital marketing strategies to help your business grow, as well as save money at the same time.

With this in mind, I started my journey of writing a book on Google Ads, aimed at CEOs, business owners, and marketing managers. The aim of my forthcoming book is not to make you an expert in Google Ads. Neither will it tell you click-by-click everything you need to do to create an awesome lead-generating machine. However, it will provide you with a solid foundation on what Google Ads is. You will better understand the background of Google Ads, and how you can pay less but get more leads than your competitors. My book will also show you how you can research your competitor's keywords to see exactly what they are doing to grow their business so that you can learn and model from it. 

For now, to get your hands on my Google Ads book simply register and get onto my VIP list, and I will notify you the moment it is available. I also offer free Google Ads audit so hurry and take advantage of this limited-time offer.

The link to register your interest is

ajaydhunna.com/booklaunch

All the very best

Ajay Dhunna