How to Connect Google Ads to Google Analytics: A Step-By-Step Guide

21 Mar 2023

Published in: Member News

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This blog explains the benefits of connecting your Google Ads account to Google Analytics for better campaign performance. It provides a quick guide to connect your accounts and optimize your campaigns.

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Google Ads is one of the most powerful advertising platforms available to businesses today. It offers a wide range of targeting options, ad formats, and bidding strategies that can help you reach your target audience and drive conversions. However, in order to get the most out of your Google Ads campaigns, you need to be able to track their performance effectively. That's where Google Analytics comes in. By connecting Google Ads to Google Analytics, you can get a better understanding of campaign performance, enhance tracking and attribution, gain audience insights, remarket to your audience, and optimize your campaigns more effectively.

Step 1: Link your Google Ads account to your Google Analytics account. The first step in connecting Google Ads to Google Analytics is to link your accounts. Here's how to do it: Sign into your Google Analytics account. Click on the Admin button in the bottom left-hand corner of the screen. In the Property column, click on Google Ads Linking. Click on the + New Link Group button. Select the Google Ads account you want to link. Click on Continue. Follow the on-screen instructions to complete the linking process.

Step 2: Enable auto-tagging in Google Ads. Once your accounts are linked, you need to enable auto-tagging in Google Ads. Auto-tagging allows Google Analytics to track your Google Ads campaigns more effectively. Here's how to do it: Sign into your Google Ads account. Click on the Tools & Settings button in the top right-hand corner of the screen. Select the Account Settings option. Click on the Preferences tab. Under the Tracking section, make sure the Auto-tagging option is set to Yes.

Step 3: Verify the link between Google Ads and Google Analytics. After enabling auto-tagging, you should verify that the link between Google Ads and Google Analytics is working correctly.

Here's how to do it: Sign into your Google Analytics account. Click on the Admin button in the bottom left-hand corner of the screen. In the Property column, click on Google Ads Linking. Check the status of the link under the Status column. If the link is working correctly, the status should say "Enabled". If it says "Disapproved" or "Pending", you may need to troubleshoot the issue further.

Connecting Google Ads to Google Analytics offers several benefits for advertisers, including:

• A better understanding of campaign performance: By tracking your Google Ads campaigns in Google Analytics, you can get a more comprehensive view of how they're performing. You can see which campaigns, ad groups, and keywords are driving the most traffic and conversions, as well as which ones are underperforming.
• Enhanced tracking and attribution: With Google Analytics, you can track user behaviours across your website, not just on your Google Ads landing pages. This allows you to see how users are interacting with your site after clicking on your ads and attribute conversions more accurately.
• Audience insights: Google Analytics provides a wealth of data on your website visitors, including demographics, interests, and behaviours. By analysing this data, you can gain valuable insights into your audience and use that information to improve your targeting and messaging.
• Remarketing: With Google Analytics, you can create remarketing audiences based on user behaviours on your website. This allows you to target users who have already shown interest in your products or services with more relevant ads.
• Better campaign optimization: By using the data and insights from Google Analytics, you can optimize your Google Ads campaigns more effectively. 

Connecting Google Ads to Google Analytics is a crucial step for any business looking to get the most out of their advertising campaigns. By doing so, you can gain a better understanding of your campaign performance, track user behaviours more accurately, gain valuable audience insights, and optimize your campaigns more effectively.

If you're struggling to connect your Google Ads account to Google Analytics or want help optimizing your advertising campaigns, book your free marketing strategy call with us today. We're here to help you succeed in your advertising efforts and can provide expert advice on how to make the most out of your advertising budget. Visit https://ajaydhunna.com/talk or call us on 07866 555 555 to schedule your call now.