Upsized Phase Eight and Hobbs stores set to re-open at Merry Hill

16 Aug 2023

Published in: Member News

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The Phase Eight and Hobbs brands are set to increase their store sizes at Merry Hill later this year. The new, larger stores will provide even more choice across womenswear, footwear and accessories for shoppers.

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The Phase Eight and Hobbs brands are set to increase their store sizes at Merry Hill later this year. The new, larger stores will provide even more choice across womenswear, footwear and accessories for shoppers.

Popular brands, Phase Eight and Hobbs will relocate to a 6,000 sq ft unit on the Upper Mall, near Vanilla. The space will be split into two separate new stores, bringing an even greater offering of womenswear to Merry Hill visitors.

Specialising in stylish women’s clothing, Phase Eight will stock its comprehensive range of premium women’s fashion, including occasion wear and workwear across sizes 6-26. Personal Styling appointments will also be available at the store.

While Hobbs’ will offer Merry Hill visitors their expertly created collection of timeless yet contemporary womenswear, designed to fit and flatter all sizes, including petite. With personal stylists always on hand to share outfit solutions.

The investment further expands Merry Hill’s extensive fashion brand offering including Mango, Dune London, Beaverbrooks, Kurt Geiger, M&S and many more.

Jonathan Poole, Centre Manager at Merry Hill said: “It’s fantastic to see both Phase Eight and Hobbs expand to offer even more to their visitors at Merry Hill and commit to a new future with us. The new units next to one another will house a wide selection of sophisticated, timeless womenswear, premium footwear, and accessories, perfect for those looking to add to or create a whole new outfit.

“These latest store expansions add to the fashion offering available to our visitors following recent investment from H&M in a bigger and more sustainable store at the centre, alongside the likes of Kurt Geiger, Mango, Dune London, River Island and Vanilla.”

Caraline Money, Global Group Retail Director at TFG Brands, added: “It is hugely exciting for us to announce that we will be opening our new Phase Eight and Hobbs location at Merry Hill later this year. Merry Hill is a perfectly positioned key regional location, so it was a natural next step to expand our existing space here, in order to continue to provide visitors with our specialist selection of premium womenswear.”