Brummie Printer Wins International Award During 40th Anniversary

21 Nov 2022

Published in: Member News

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During their 40th year trading, Birmingham-based printers, Clarkeprint, wowed judges at the Xerox Best of the Best Awards, scooping up the top prize in the ‘Self Promotion’ category for their innovative and unique “Less Waste, More Impact” mailer and give away.

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During their 40th year trading, Birmingham-based printers, Clarkeprint, wowed judges at the Xerox Best of the Best Awards, scooping up the top prize in the ‘Self Promotion’ category for their innovative and unique “Less Waste, More Impact” mailer and give away.

The Xerox Best of the Best Awards is a Worldwide competition in which Xerox aims to celebrate Xerox Graphic Communications customers who best utilise its production technology to champion the fusion and passion of print.

Make less waste, create more impact

Conceptualised, developed, copywritten, designed, printed, finished and mailed in-house, the “Less Waste, More Impact” mailer was created by Clarkeprint to persuade marketers and creatives to carry out smaller, more targeted print runs to reduce waste, whilst also increasing the design specification of their print to increase impact!

They recognised that marketing department cupboards are always full of out-of-date brochures and flyers, as more are ordered than are often needed. This is the waste that they want to avoid. Modern digital printing methods mean that smaller runs can be printed to ensure that there is less waste, whilst quick turnarounds ensure stock can be replenished swiftly!

Modern digital printing methods also allow marketers to upgrade the specification of their print using additions such as metallic (silver, gold and colourful metallic hues), clear and white inks, a cost-effective way to increase impact.

If budgets allow, choosing premium and environmentally friendly papers can add that extra quality and sense of touch.

A self-mailer with zero-waste

Clarkeprint thought of everything when reducing the environmental impact, using smaller amounts of ink, not trimming the sheets, putting a poster on the back so it could be kept instead of thrown away, and sealing the sides with self-adhesive stickers instead of using a throw-away envelope.

Adding metallic silver, metallic gold, white and clear inks throughout the mailer (in particular the impact section and poster), personalisation and premium Fedrigoni Sirio Color Perla paper stock allowed them to showcase the capabilities of modern digital printing.

The final element was for it to be hand finished, folded by hand and sealed with printed and perforated self-adhesive stickers, ensuring it stayed together through the postal service, whilst not adding envelope wastage.

Why they won!

“We were hugely impressed by the calibre of entries for Xerox’s Best of Best Awards 2022 and are delighted to celebrate this year’s winners,” said Tracey Koziol, Senior Vice President, Global Offerings Solutions at Xerox. “Together with our partners, we can continue to deliver outstanding levels of creativity and drive business success.”

We love how they incorporated lots of Iridesse value propositions into one thoughtfully designed and sustainably produce piece! The gold and silver look sharp on that muted stock, and I like the zero-waste aspect.

Xerox Best of the Best Awards judges

Nigel Clarke, Director at Clarkeprint added “I’m so pleased that the judges understood our approach to the mailer, and that the team’s efforts have been acknowledged. To receive such prestigious recognition for what, at first glance, appears to be a relatively simple mailer just goes to show what a well thought out and well-executed project it is.”